New media in the marketing communication of enterprises in the international market

  • Cena: 61.24 zł
  • EAN: 9788301206086
  • ISBN: 9788301206086
  • Ilość odwiedzin: 175

Opis produktu

The book addresses the use of new media in communication in foreign markets. It describes the latest marketing strategies which were created due to the widespread access to the Internet, the development of technology and new media, such as social media marketing, 360 degree marketing, inbound...

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